When it comes to eyeglasses and sunglasses, you often either lose them or they break easily. And most of the time, the cheaper frames are just as good as designer pairs.
And here’s proof ― they’re probably both made by the same company.
Emily Axford, co-host of TruTV’s “Adam Ruins Everything,” points out in the video above that the whole thing is rigged, explaining that 80 percent of brands ― luxury and affordable ― are owned by one company: Luxottica. And this company controls pretty much the entire eyewear market, from the frames themselves to the stores where we buy our glasses, to even some of our health insurance.
Persol? Luxottica. Prada? Luxottica. Ray Bans, Ralph Lauren, Versace and Michael Kors? Luxottica makes glasses for them all.
Axford says this virtual monopoly gives Luxottica the “power to drive up the price of glasses for everybody, sometimes charging as much as 20 times what they cost to produce.”
So whereas Luxottica could technically just label everything “Luxottica,” they won’t, because Axford states: “What Luxottica is really selling you is the illusion of choice.”
May you see the world a little more clearly now.
Turns Out 80 Percent Of Eyeglasses Are Controlled By A Single Company
0 commentaires:
Enregistrer un commentaire